Michael Bryce / Creative Director / BryceCraft Inc. Los Angeles, CA, USA
I love to conspire with amazing people and do engaging stuff. Advertising is a team sport. None of this creative work would have been possible without the many talented people I've enjoyed working with.
Looking for Freelance or Full Time (Preferably in Los Angeles) with an enthusiastic team doing unconventional work.
Dec 2015 - Present
Freelance Creative Director
As a freelancer, I get to be a multi-tool-problem-solver. Worked recently with Anomaly, Sundance Institute, Battery, Fox Studios, DeutschLA, MotherLA, Chiat-Day, Media Arts Lab, 72&Sunny. Focus: Ideation, brand & digital campaigns, new business pitches, and entertainment marketing.
Jan 2015 - Nov 2015
Group Creative Director
Clients include Samsung Global, MARVEL + Samsung partnership for AVENGERS 2, the City of Los Angeles, Starbucks, Tillamook and new business.
Jul 2014 - Dec 2014
Freelance Creative Director
Clients include Google, Activision, and Samsung
Irvine / Venice / San Francisco
Jan 2013 - Mar 2014
Executive Creative Director
Rebuilt west coast presence of renamed FCB network. Opened Venice/FCB.West outpost and worked with FCB.SF office to gain new business: Nabi, Dockers, & Levi's. Continued creative with Taco Bell and launched new Smokey Bear campaign.
Launched the Samsung GSII "Next Big Thing" campaign in 2011. Managed Activision Skylanders campaign, and pre launch of Destiny.
Jun 2011 - Dec 2011
Agencies include Fallon, Innocean, DeutschLA and 72&Sunny. Clients including Cadillac, Hyundai & Samsung
Dec 1997 - May 2011
EVP/Group Creative Director
Started as employee #10. 14 years later, helped build Deutsch LA from a small media office in Santa Monica to a 400+ person agency in Playa Vista. Generated new business wins and managed broadcast and digital creative for PlayStation US, Volkswagen, GM, Saturn, Chevy, DirecTV, TGIFridays, Cici's Pizza & Mitsubishi Motors.
Oct 1993 - Nov 1997
Fattal & Collins
My first agency in Marina Del Rey. Many of us went on to eventually form DeutschLA. Clients included K-Swiss, Sega, Century City Shopping Center, and several motion picture studios.
Sep 1991 - Sep 1993
Advertising Design, BFA
Art Center College of Design
Recognized by the Effies, Communication Arts, Addys, Adweek’s Best Spots, Creativity’s Hot Teams, Belding Awards, One Show, Time Magazine's best Super Bowl spots of the decade, Print Design Annual, Clios and Cannes Lions. I'm most proud of the moments that aren't trophies:
The work has also been officially banned by the US representative of Nigeria, copied outright by TV3 Network in New Zealand, parodied by Saturday Night Live, and a robot we created became a character in the Marvel/Iron Man films.